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overcoming objections
in Communication - 01 Apr, 2015
by Art Murray - no comments

I was leading a workshop on knowledge management for a group of medical doctors from the public health sector. I told them the story of Dr. Govindappa Venkataswamy, an eye surgeon who was frustrated over the high cost of manufacturing and surgically implanting intraocular lenses (IOLs) in India. Tens of thousands of people were needlessly […]