facebooktwitteryoutube
in Decision making - 10 Mar, 2017
by Art Murray - no comments
“Conventional wisdom is an oxymoron”

49ers coach Bill WalshHere’s another great lessons-learned story from the late NFL coach Bill Walsh’s book “The Score Takes Care of Itself…”

When it comes to drafting players, NFL coaches and scouts can be pretty obsessed with numbers. For prospects at the wide receiver position, a favorite metric is the player’s time in the 40-yard dash. It makes sense. After all, a receiver’s speed off the line of scrimmage is the key to beating the defending cornerback and getting open.

Walsh, the San Francisco 49ers head coach, didn’t see it that way. On the night before an away game he was sitting in his hotel room watching sports highlights on a local television station. One of the featured teams was an itty bitty college in Itta Bena, Mississippi, where earlier that day the starting wide receiver clearly wasn’t the fastest, but he made up for it in other ways.

While all the other scouts were looking at raw speed, Walsh saw in this young player (whose 40-yard dash clocked in at a dismal 4.6 seconds) what he describes as “functional speed, fantastic moves, hands that were as sure as a surgeon’s, and the heart of a warrior.” (Functional speed is the speed at which a player can move once he has the ball in his hands).

That young wide receiver was none other than Jerry Rice, who long after his retirement still holds several NFL records by a wide margin, and is often referred to as the greatest receiver of all time.

Walsh recalls being strongly advised not to waste a first-round draft choice on Rice. According to conventional wisdom, he was a sixth- or seventh-round pick at best.

Walsh ignored what everyone else was telling him, and instead chose Rice in the first round, focusing not on his raw speed but on his moves from fifteen to fifty yards out. After all, when you think about it, that’s what really counts most in a game when everything’s on the line. Not a stopwatch reading based on how fast a player runs on an open track.

In Walsh’s own words: “Conventional wisdom often produces conventional results. When striving to go beyond conventional results, you must go beyond the conventional and against popular opinion. This means trusting your own judgment enough to be resourceful, innovative, and imaginative. It means resisting the herd mentality.”

Are you letting conventional wisdom limit your ability to come up with new ideas? It might be in more ways than you realize…

Browse the knowledge map to how this story ties in to other lessons learned stories

full lessons learned case is available here

Leave a Reply